Look for clothes that are made from more environmentally friendly and sustainable fabrics like organic cotton, hemp, and bamboo. The organic growing process is much easier on the planet since it does away with synthetic fertilizers and pesticides, which severely harm soil, groundwater, and surrounding ecosystems. Fast growing plants like bamboo can be planted, harvested, and replanted in a short period of time minimizing the amount of growing space needed to produce a given amount of fabric. And yes we can most definitely assure you organic fabrics are just as durable and just as soft. Some companies like Patagonia are even making great swim shorts and jackets out of recycled plastic water bottles! Turning trash into quality clothes…now that’s an idea!