acheter propecia sur internet 
loperamide sans recette 
http://www.ville-tence.fr/?cmJ=G2624&cmC... 
    acheter loperamide online lasix 20 mg acheter clomid sans ordonnance en france
price of autocad revit http://opencourses.emu.edu.tr/cohort/upd... best price ms works 9
purchase quicken deluxe 2009 cheap windows xp license buy 3ds max 8
buy ableton live lite price of windows 7 home premium buy microsoft office 2007 basic
    viagra mastercard cialis side effects levitra professional mg
kamagra online low cost discount levitra kamagra us
best price adobe photoshop cc 2014 mac buy 2007 microsoft office key

Green Chic, Fashion Meets Sustainability

11.06.2010

Photo: Jenah Crump

Lately it seems it’s hip to be green.  Whether it’s because people are actually starting to care about their impact or just want to emulate celebrities, the intention isn’t what’s important, the result is.  Large retailers seem to be picking up on this and are incorporating it into their production, vis-à-vis their marketing.  H & M has increased its use of organic cotton to 1,500 tons; Banana Republic is pushing its line of products made from bamboo (much like the new TGLC shirts, just not as fly).  Also consider the emergence of brands like Threads for Thought and Alternative Apparel whose company mantras are the use of sustainable materials and eco-friendly manufacturing processes.

Another approach implemented by companies is to donate a percentage of proceeds to a worthy cause.  During a recent Earth Week Banana Republic donated a jaw-dropping 1% of in-store sales to the Trust for Public Lands.  Nordstrom’s sells Divine Chocolate, which is partially owned by a co-op of cocoa farmers in Ghana, take that Hersheys!  These marketing ploys are characterized by an understated brilliance: guilt-free shopping spree and munching chocolate for a cause!  Perhaps my favorite of these trends (I cringe to refer to them as such) is the focus on eco-friendly packaging like lipstick tubes made from corn polymers and biodegradable plastics.  I shouldn’t need a chainsaw to access a AA battery locked up in 2 pounds of plastic!

All cynicism aside, anything that enhances awareness and creates more conscientious citizens is positive, even if these corporations are probably more concerned with their bottomlines than sustainability.

Learn more about sustainably fashionable products at http://www.mercurynews.com/style/ci_8747760



Stewart Cezar

written by Stewart Cezar

Browse other posts by Stewart Cezar »

2 Responses to “Green Chic, Fashion Meets Sustainability”

  1. Devon says:

    awesome article, stewart! thanks!

    btw- divine chocolate was a start up via microfinance. :) we must continue to support these companies that are doing the right thing.

  2. Chris says:

    “…the intention isn’t what’s important, the result is.”

    Green IS the new red

Leave a Reply

Take Our Poll

If you were all powerful and could save either a forest or a river, which would it be?

View Results

Loading ... Loading ...
A society grows great when old men plant trees whose shade they know they shall never sit in.
-Greek Proverb