• best buy adobe illustrator cs5 discount outlook 2010 buy cs3 after effects
  • price of windows 8 operating system buy photoimpact 10 buying access 2007 online
    best price 2010 microsoft office professional ms access 2007 pricing buy access 2007 uk
    cost of outlook money adobe cs5 production premium price http://www.acs.nmu.edu/hdw/images/1/11/?...
    price of photoshop cs5 in south africa acronis true image price best price for nero 10 purchase filemaker pro 8 microsoft office 2003 buy online cheapest roxio creator 2011 price of office 2013 pro cheap paint shop pro x2 purchase adobe cs4 master collection
    best price adobe photoshop cc 2014 mac buy 2007 microsoft office key

    Green Chic, Fashion Meets Sustainability

    11.06.2010

    Photo: Jenah Crump

    Lately it seems it’s hip to be green.  Whether it’s because people are actually starting to care about their impact or just want to emulate celebrities, the intention isn’t what’s important, the result is.  Large retailers seem to be picking up on this and are incorporating it into their production, vis-à-vis their marketing.  H & M has increased its use of organic cotton to 1,500 tons; Banana Republic is pushing its line of products made from bamboo (much like the new TGLC shirts, just not as fly).  Also consider the emergence of brands like Threads for Thought and Alternative Apparel whose company mantras are the use of sustainable materials and eco-friendly manufacturing processes.

    Another approach implemented by companies is to donate a percentage of proceeds to a worthy cause.  During a recent Earth Week Banana Republic donated a jaw-dropping 1% of in-store sales to the Trust for Public Lands.  Nordstrom’s sells Divine Chocolate, which is partially owned by a co-op of cocoa farmers in Ghana, take that Hersheys!  These marketing ploys are characterized by an understated brilliance: guilt-free shopping spree and munching chocolate for a cause!  Perhaps my favorite of these trends (I cringe to refer to them as such) is the focus on eco-friendly packaging like lipstick tubes made from corn polymers and biodegradable plastics.  I shouldn’t need a chainsaw to access a AA battery locked up in 2 pounds of plastic!

    All cynicism aside, anything that enhances awareness and creates more conscientious citizens is positive, even if these corporations are probably more concerned with their bottomlines than sustainability.

    Learn more about sustainably fashionable products at http://www.mercurynews.com/style/ci_8747760



    Stewart Cezar

    written by Stewart Cezar

    Browse other posts by Stewart Cezar »

    2 Responses to “Green Chic, Fashion Meets Sustainability”

    1. Devon says:

      awesome article, stewart! thanks!

      btw- divine chocolate was a start up via microfinance. :) we must continue to support these companies that are doing the right thing.

    2. Chris says:

      “…the intention isn’t what’s important, the result is.”

      Green IS the new red

    Leave a Reply

    Take Our Poll

    If the city provided compost bins like trash bins would you compost?

    View Results

    Loading ... Loading ...
    A society grows great when old men plant trees whose shade they know they shall never sit in.
    -Greek Proverb