McDonalds – The Unhealthy Healthy Company

08.31.2010

www.triplepundit.com/2010/08/sustainability-mcdonalds-csr/

We all know that McDonalds has never been closely tied with corporate social responsibility… This is largely due to the health risks associated with the products this fast food giant peddles to us everyday. However, with this in mind McDonalds has taken huge steps in establishing itself as one of the most socially responsible companies out there today…

McDonalds has recently published a 71 page sustainability report on its website, which includes codes of conduct, standards with regards to fair labor, equitable working conditions, logistics, energy and sustainable feed. Lets also not forget the Ronald McDonald House Charities, which has donated millions of dollars over the years in order to help critically ill children.

Many of the worlds biggest companies are closely associated with negatively impacting issues such as oil production, fast food, mining, logging, fishing and travel. These are inevitable parts of life that even the most socially responsible people utilize on a daily basis. So instead of condemning all such companies lets get behind the ones that are making a huge effort to improve some of the environmentally devastating practices going on in the world.

These companies exist because there is a demand for them, and most likely there will continue to be a demand for a very long time. We as consumers of products, such as oil and fast food, need to put pressure on these companies to deliver a full fledged corporate social responsibility plan and keep a close eye on their execution. The world can be a batter place by taking many small steps and these companies (who currently have massive carbon footprints) have the power to ensure a prosperous future for all of us if they work towards it.