Protecting the Boreal: The Largest Forest Conservation Deal In the World.
Great news! Because of the increased demand for sustainable timber (which starts at the consumer level…that’s your position!), timber companies and environmentalists have come together in an effort to protect two-thirds of Canada’s Boreal forests from unsustainable logging!
The amount of newly protected forest-land is equal to the amount of forest that was cut down worldwide from 1990 to 2005! (That’s huge!) It will be known as the largest commercial forest conservation deal in the world.
Why are timber companies actually trying to limit the number of trees that can be logged? Because now the timber companies involved in the deal will be known as ‘sustainable’ timber companies and will attract buyers with higher environmental standards. These timber companies hope that this new ‘green’ effort will ultimately increase sales.
This is a great example of how your personal consumer choices can influence big change! Vote with your dollar and support environmentally friendly companies!